Solitary bison

Echoes of the Frontier

Step into the untamed beauty of the Old West. This striking image captures the spirit of the land we cherish and protect. At Double R Western™, we honor this legacy by blending timeless designs with a commitment to sustainability and cultural respect.

Through our 'Renew and Restore' initiative, your purchase directly supports the Eastern Shoshone Bison Restoration Program, helping to restore the majestic bison to their native lands. Together, we’re preserving this iconic symbol of the American West for future generations.

Explore our journey and join us in protecting the frontier charm.

Shop Now and Join our "Mission"
  • Scenic mountain landscape apron.

    Whispers of the prairie wind, tales told in leather and lace, echoes of a bygone era, where time stands still in the Western embrace.

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  • Cowgirl in a patriotic bison shirt.

    Embracing the spirit of the old west, we bring you Western-inspired clothing and accessories that revive a simpler way of life.

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Vintage group portrait Heritage 1896

A Legacy Woven in the West

The black-and-white image beside you tells a story of resilience, grit, and the unbreakable bond between family and the land they called home. It’s a glimpse into the roots of Double R Western™, where cowboy ethics, frontier values, and a deep respect for the untamed beauty of the West were forged.

Founded on the legacy of our ancestors—ranchers, homesteaders, and dreamers—Double R Western™ traces its heritage back to 1896, just six years after Idaho became a state. This year marks the beginning of our family’s journey in the Teton Valley, where the rugged spirit of the frontier shaped our values and traditions.

Every design, every detail, and every product reflects the spirit of the Old West while embracing the promise of a sustainable future. From the homesteads of Idaho to the open plains, we carry the past forward with pride and purpose.

Learn More about our Mission
Album cover featuring a band.

Music provided by The Red Clay Strays, Go show them all the love ❤️ Visit The Red Clay Strays' Official Website

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THANK YOU!!!!!

SEE OUR IMPACT HERE: Join the mission and Support the Eastern Shoshone Bison Restoration

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