Tales, Traditions and Legacy

One rope in 1896 saved my family. Now a $55 hat repays the Shoshone-10% to bison restoration. Limited 30-piece drop. Ships now.

July brings fireworks, freedom, and a deeper story—the return of the American bison. Discover how this national symbol inspires unity, resilience, and renewal at Double R Western™.

What Makes a Cowboy?It ain’t about the boots you wear or the hat on your head. It’s about grit. It’s about living each day with courage, keeping your word, and riding for the brand. That’s cowboy. At Double R Western™, we celebrate the cowboy spirit in everything we do. From our western-inspired designs to our "Renew and Restore" initiative supporting Native American communities, we honor the values of resilience, courage, and loyalty. Find your cowboy spirit at doublerwestern.com

The Shingle Froe: A Tool That Built the Old West The shingle froe is a fascinating tool that played a crucial role in shaping the Old West. Used to split wood into thin, flat shingles, it was essential for constructing roofs, siding, and other structures in frontier life. With its simple design—a sturdy blade and handle—it worked alongside a wooden mallet to create uniform pieces of wood with precision. Brought to America by settlers, the froe became a symbol of resourcefulness and craftsmanship, helping pioneers build homes and barns in rugged conditions. Though it’s no longer a common tool, the froe stands as a testament to the ingenuity and resilience of the Old West.

"Women of the West: Stories of Strength" This blog kicks off a new series celebrating the remarkable women who shaped the spirit of the West. The first story highlights Sacajawea, a Shoshone woman whose courage and resilience were instrumental in the success of the Lewis and Clark expedition. At just 16, she navigated uncharted territory while carrying her infant son, embodying bravery and leadership. The series will continue to honor trailblazing women like Annie Oakley, Lozen, and Clara Brown, showcasing their unique contributions to Western history. These stories reflect the grit, wisdom, and resilience that define the legacy of the West. Stay tuned for more tales of these incredible women, as we explore their impact and celebrate their enduring spirit.

Double R Western™ is more than a brand—it’s a legacy built on grit, respect, and renewal. Discover how generations of resilience, cowboy ethics, and a deep commitment to Native American heritage shape everything we do to restore Tribal Buffalo herds with the Wind River Tribal Buffalo Initiative. 

Discover the story behind a painting that embodies western heritage and resilience. Inspired by Idaho homesteading, this artwork reflects the spirit of the West and the legacy of Franz, whose journey continues to inspire Double R Western™.

In the heart of winter, when snow blankets the vast landscapes, cowboys would gather around campfires to share tales ...

Discover the Majestic Beauty of the Teton Mountains in Winter The Teton Mountains, with their snow-capped peaks and serene landscapes, offer a breathtaking view that captivates the soul. As winter blankets these majestic mountains, they transform into a wonderland of tranquility and beauty. This season, let the Tetons inspire your wardrobe with our western-inspired clothing and accessories. Each piece tells a story of heritage and harmony with nature, reflecting the serenity and grandeur of the Tetons in your everyday style.

Renew and Restore: Our Commitment to Native American Communities | Double R Western At Double R Western, we are dedicated to making a positive impact by collaborating with Native American Tribes. Our "Renew and Restore" initiative reflects our commitment to honoring the past and creating a sustainable future. A portion of our sales supports crucial causes for Native Nations, including Buffalo/Bison restoration and direct donations to address community needs. Our Mission: We believe in supporting communities that have significantly shaped American history. By partnering with Tribes, we aim to address their most pressing needs and drive positive change. Impactful Causes: Buffalo/Bison Restoration: Supporting the Eastern Shoshone Tribe's efforts to restore these majestic animals. Direct Donations: Assisting Tribes with various community needs. Continuous Improvement: We strive to connect with more Tribes, improve our supply chain, and increase donations to Native American communities. Join Us: Be a part of our mission to honor Native American contributions and support the renewal and restoration of their lands and cultures. Double R Western's ethos, "Renew and Restore," is a promise to merge the wisdom of yesterday with the innovations of tomorrow.